What we refer to as “the press” does not really fit that description anymore. Or… At least we could say that it has seen its definition completely ravaged by mass media.
When the term “the press” was popularized, it was refering to the machine they were using to print their newspaper : a printing machine. But it is important to point out that we now call “the press” a group of journalists, and not journalism. And I think a lot of so-called “journalists” have forgotten their role. Also, since we have seen other communication tools rise – such as radio, television, internet, etc – we sort of replaced it by the word “media” – although the previous form “press” is still used. But what does it means, and what are the differences and resemblances between them both? Do they serve the same purpose?
I wanted to write about the freedom of press at first, but then I realised how much we are misinterprating that word today.
First, let me mention that press first usage was describing an “instrument or machine by which anything is subjected to pressure”. When we think about a printing machine, it seems like a rightful term. But… When applied to a tool of communication, it seems a bit… unethical. And why does it feel so familiar to me? …
Because I know the scope of propaganda, and the extent of its consequences.
Mass media as well as propaganda tend to reinforce or introduce stereotypes to the general public.
Since the 1950s, when cinema, radio and TV began to be the primary or the only source of information for a larger and larger percentage of the population, these media began to be considered as central instruments of mass control. Up to the point that it emerged the idea that when a country has reached a high level of industrialisation, the country itself “belongs to the person who controls communications.”
Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. They also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. Mass media also play a crucial role in the spread of civil unrest activities such as anti-government demonstrations, riots and general strikes. That is, the use of radio and television receivers has made the unrest influence among cities not only by the geographic location of cities, but also by proximity within the mass media distribution networks.Wiki
Journalism – by definition – should be neutral. It should be factual. It should be about sharing local news.
Lack of local or specific topical focus is a common criticism of mass media. A mass news media outlet is often forced to cover national and international news due to it having to cater for and be relevant for a wide demographic. As such, it has to skip over many interesting or important local stories because they simply do not interest the large majority of their viewers. An example given by the website WiseGeek is that “the residents of a community might view their fight against development as critical, but the story would only attract the attention of the mass media if the fight became controversial or if precedents of some form were set”.Wiki
“The press” isn’t about sharing the news anymore. It’s about the control of the masses. And we’ve known this for a long time! Why are we still buying their interpretation? Why are we even allowing them to spice up the speech?
Contemporary research demonstrates an increasing level of concentration of media ownership, with many media industries already highly concentrated and dominated by a small number of firms.Wiki
And by “Small number” they mean… approximately three. And it’s just not about the medias. It’s about everything that we consume.
Now, I have a question : have you been on a commercial street lately? Have you been to the mall?
How many businesses did you see?
And how many of them could fall into the category of “franchise”? How many were rather a fast-food store, or wholesale trade?
Until recently, it has appeared that economic competition has been driving the rise and fall of small and large companies across the U.S. Supposedly, PepsiCo is Coca Cola’s competitor, Apple and android are vying for your loyalty and Pfizer and Bayer are battling for your pharmaceutical dollars. But what is revealed in this video, using publicly available data you can check, is that this has been an illusion.Truth Based Media
Blackrock, Vanguard and State Street totalize an ownership of almost 20% on our primary industries. It means that one on five businesses belongs to either one of them… And that doesn’t even take into account (the few) other big corporations.
Here you can see a diagram of just Blackrock versus Vanguard ownership over various industries, and spot their interests quite easily.
I’ll let the rest to your interpretation.
As you can quickly discern, the global economy may be the greatest illusionary trick ever pulled over the eyes of people around the world. Without doubt, we are in a new place and facing new challenges. It will take accurate information and local action to continue to have the right to take control of your health.Truth Based Media
Now you might think our financial model and the way we consume has nothing to do with the propaganda displayed in our every day life, and that it represents no threat whatsoever, but I can assure you : it has everything to do with it, and it is the most powerful weapon ever built by the human kind.
We need to go back to old fashion ways.
Let the journalists bringing up the facts, and let the (heart)ists share their interpretations of it.
We need to go back to local interests. We need to go back to what really matters : our community. Otherwise, we’ll see it disappear under a mass culture of immediate consumption and manipulative communication and hypnotic material and soporific memorendum.